Dec Jan Feb Mar April 2014

The Hp Ink Advantage

hpAdvantage

As a small business customer, you want to print more but the price of ink holds you back—especially when using colour. For those all-important presentations, business reports or marketing brochures, the cost of printing in colour can become burdensome and prohibitive for your business.'In response to the foregoing concerns, HP has developed the Ink Advantage printing system that allows you to print up to two times the number of pages at the same cost as before. With four new models to

choose from—based on the best-selling HP Deskjet—you now have the freedom to print what you want without worrying about the cost. HP’s Janet Thiong’o, Category Manager Inkjet Products, East, West and Southern Africa tells us how:

The new HP Ink Advantage series offers a range of functionalities to suit all your needs, providing some of the lowest cost per page and total cost of ownership of any printers on the market today. Many factors go towards deciding what printeris best for your needs. These include price, page yield, reliability, print quality, speeds, usage patterns, cost per cartridge or page or the lifelong functionality of the product.'Focusing on any single factor is not an accurate way to measure the cost of printing over time and can lead to paying more for printing in the end.  By providing a choice of products, the HP Ink Advantage series offers an unrivalled combination of quality, reliability, speeds and ease of use at competitive prices.

With new, low cost inks, the HP Advantage series makes those choices even easier by providing lower cost printing solutions than you have ever experienced before.'If you are looking for versatility and creativity at home, as well as productivity in the office, the new HP Ink Advantage printing system will provide significant savings.

Customers around the world have welcomed the HP Ink Advantage series because it offers low cost supplies while still delivering the outstanding quality and reliability customers expect from HP.  You can now enjoy lower running costs and long-term savings using high-quality original HP ink supplies'If you have been tempted to use third-party inks as an alternative, you run the risk of print failure at critical times for your business. While third parties claim their cartridges are just as reliable as HP cartridges, tests conducted by Quality Logics show that more than 15 per cent of all the refilled ink cartridges tested leaked, streaked or failed either during use or right out of the box.

On average, Original HP ink cartridges also printed up to 34.7 per cent more pages than the refilled cartridges tested.'Original HP inks guarantee that every print will be to the same standards you expect from HP, producing high quality results every time you use a print cartridge.'Whether you need time-critical work documents, high-quality presentations, or everyday reports quickly and efficiently, HP’s Ink Advantage printers ensure that you don’t need to compromise on quality or cost. So when printing matters, or when it serves to entertain or inspire you, help you get organised, be more productive, make an impression, learn something, prove something or preserve a memory, then HP Ink Advantage will be there to help you.

The new HP Ink Advantage printing system builds on 20 years of research, heritage and experience of the leading global Deskjet printer brand. Enhanced with more features and faster print speeds than its predecessors, the new Ink Advantage series offer different price points to address your varying needs.'Combining HP’s innovative All-in-One capabilities means you can fax, scan, copy and print using the same device. If you need more advanced features, some models come equipped with first-to-market technologies such as HP wireless direct printing that does not require a network, or you can print from virtually anywhere with HP ePrint. So if you need to print while on the go, or have a report waiting for you when you get back to the office, HP’s mobile printing options provide the perfect remedy.

The new models include the new HP Deskjet Ink Advantage 3525 and 5525 e-All-in-One printers offering HP wireless direct printing allowing users to easily print from wireless-enabled mobile devices without a network or router. Both printers are ideal for home users wanting mobile printing capabilities, or who need to print work documents from home.

Finally, the HP Deskjet Ink Advantage 4615 All-in-One and 4625 e-All-in-One printers allow you to scan, print, copy and fax whilst saving up to 40 per cent on energy consumption with the Scheduled On/Off functions. Suitable for home business, start-up owners, micro-businesses and home working, it can produce fade and water-resistant photos as well as archiveable documents.'All printers offer a competitive purchase price point, from as low as Ksh. 9,000 depending on the model and its functionality.'Two new ink cartridges, the HP 650 and HP 655 series, are available with the new HP Ink Advantage printers. These Original HP ink cartridges can print up to 600 pages while delivering archive-quality documents and lab-quality photos.

The innovative HP Ink Advantage system enables home and micro-businesses to enjoy reliable printing with low running costs. The new HP Ink Advantage series provides all the opportunities needed to start producing affordable prints.'Products are available country wide at HP preferred partner shops. A list of authorized Partners can be found at www.hp.co.ke'

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